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Here’s the Proven “Red Pill” Copywriting Secret Behind Agora Financial’s $300 Million in Sales

Hey Friend,

Strap yourself down, because if you want the stunning $300 million copywriting secret that truly persuades your prospects to buy…

The secret that instantly pumps up any flaccid marketing strategy with the blue pill of persuasion…

Then what I’m about to show you could be the secret you’ve been desperate for all along.

It isn’t a copywriting template…

It’s not a headline formula…

And I’m not going to pound the “big idea” down your throat again…

BUT — when you use this “red pill” copywriting trick, this will instantly supercharge your headline, juice your copy and practically hand you your big idea on a silver platter.

More on that later, but my point is…

This breakthrough “red pill” secret could make you wildly successful with selling.

Now here’s a bonus…

“People Will Call You
The Next Marketing Genius”

Yes, really.

(Plus, when you read to the end, you’ll discover a quick cheat sheet that could make you rich as sin.)

Now, I’m only sharing this with you because you’re open to new ideas…

Like me, you love the secrets of human psychology and behavioral engineering…

You love the idea of discovering the hidden switches in your prospect’s mind, because just one flip of a lever could drive anyone to buy — instantly.

And if I’m right about you, you’ll want to pay close attention.

Now, before I tell you what it is and why it works and give you a few examples you can copy and paste for yourself…

You first need to know this is the secret that quickly catapulted my career almost overnight.

This is the secret that landed me a gig with Agora Financial…

This is the secret that landed me a lucrative spot with one of the wealthiest marketing teams in LA…

It’s the secret I use to plant myself in front of the decision-makers of the biggest names in business.

When you use this secret, you’ll see just how easy it can be to write ad copy that juices people to buy!

I’ll get into the nitty-gritty in a moment, but you’ll feel amazed to hear…

I’m about to reveal the one place you could be getting your marketing all wrong…

… and why this critical error is NOT your fault.

“Are You Making This Common Mistake?”

You see, when most marketers and salesmen dig deep into their nerdy market research, they’ll waste thousands of hours…

And billions of dollars…

On borderline-useless information, like customer demographics…

You know the type — age, gender, etc….

Then they’ll dive into the psychographics, hoping to discover their prospects’ deepest fears, hopes and needs…

Sure, that’s somewhat useful, but it’s still missing the mark…

(And you’ll see why in a moment…)

When they’re all done, they’ll slap a name onto that imaginary person, call them their avatar and start selling.

Then they’ll tell you…

“Find out who the customer is, find out what they want and need and then sell them products that fit their wants and needs.”

Sounds awesome… and crazy smart, right?

Wrong.

Because if you’re doing that now, you’ve probably noticed…

“It’s Not Working… Is It?”

Then you’ll doubt yourself…

I didn’t do enough research….

The market/timing fit was all wrong…

The headline was wrong…

Blah…

Blah…

Blah.

But it’s not your fault.

Because that’s what you’ve been taught.

It’s what all the gurus say to do, right?

So when it doesn’t work, you blame yourself.

But what if I told you…

Even though the gurus are successful…

The advice they’re giving you is wrong?

What if I told you…

They were successful in spite of the advice they’ve been giving you?

It’s not because they’re not telling you the truth…

It’s because the reasons WHY they’re successful…

Isn’t the reason THEY think they’re successful.

“Could All These Experts Be Wrong?”

Let me explain, with evidence from your own experience…

Imagine this…

You’ve got a hot new product…

You did your research and you know your prospects down to their DNA…

You know what agitates them, what their needs and wants are…

Your product is brand-new, never seen before…

And you know your product matches their dreams and desires almost PERFECTLY.

This will be the biggest promo of the year.

ClickBank will name an award after you!

So you create the sales page, map out your webinar and build out your perfect sales funnel…

You write a few ads, target your prospects and then BOOM!

You pull the trigger.

Now it’s time to sit back, book your vacation flight to whatever that tiny island is that Tony Robbins owns…

And collect the sales.

“Congratulations, Your First Sale!”

DING!

Your first order comes in.

Oh, wait…

It was that order you placed just to make sure the cart was working right…

DING!

Oh, wait…

That’s the order you asked your friend to make just to make sure it’s working from his cellphone…

DING!

Oh, wait…

That’s just a text message from your mom wishing you luck on your big day, sweetie…

“Dammit Mom!”

A few days go by and you get a handful of orders…

Half of them refund…

And you’re about to give up.

You think you had your research all wrong…

PLOT TWIST!

You’re right, because your research IS all wrong…

But not for the reasons you think.

Because the moment you pull back on your ads and let the Facebook algorithm do it’s own thing (instead of trying to target your own audience)…

The orders start rolling in.

“What The Hell Is Going On?”

You’re getting orders, but these buyers don’t match your demographic at all!

What in the ever-loving world is going on here?

Great news, because I’ve got the answer, and in the next few moments you will too…

If something like this has ever happened to you, here’s the real reason why:

You see, in all that research you did, you missed the most important part — the only part that makes you money.

And when I discovered this secret I’m about to show you, it completely transformed the way I write copy forever.

Here’s the reason why your market research is failing you…

“You’re Selling To People
Where They Are Now…”

When you should be selling to people where they WANT to be.

People don’t buy things that keep them where they are now…

They buy things that get them to where they WANT to be.

Oh! Now think about this…

It’s the reason why you’re reading this article right now!

You’re looking for anything that could give you an edge… to make your copy stand out above your competition…

Because you’re not happy with where you are now…

You’re not even happy with WHO you are now.

When you BUY something, you’re buying in the hopes it will help you become somebody DIFFERENT than the person you are now.

To become that ideal person in your imagination.

Why, though?

Because you’re tired of the old you, the one who isn’t good enough, smart enough, rich enough….

Like most people, you probably want to be slimmer, taller, more muscular, wealthier, healthier, smarter, faster, sexier and elite as hell…

You’re looking for anything that promises to give you that new identity you desperately CRAVE.

Somebody new who could replace the inept, old, broken version of who you are now.

“Now Here’s Your Real Breakthrough…”

No matter where you are now…

No matter how high of a level you get to…

You’ll always want the next level.

It’s why you’ll find guys like Frank Kern, Rich Schefren and Grant Cardone are always learning, joining masterminds…

In the hope it can get them to the next level…

In the hope it can help them become the people they wish they were (yeah, even those guys).

They do it because they want to become that new identity of someone who’s better than they are now.

Boys want to be men…

Men want to be Tony Stark…

Tony Stark wants to be Iron Man…

It doesn’t end.

Your customer simply wants the red pill.

So when you sell products to your customer, don’t sell them the product itself…

Sell them the transformation that only your product — your red pill — can deliver.

“You Want To See This In Action?”

Now here’s a little PLOT TWIST!

I just did, in this whole article. Read back through to catch the specifics, but here’s the blueprint in detail:

First, I called you out with your current identity of someone who’s unhappy, because you could be doing sales wrong…

Then I took the pressure off you by making it not your fault…

Finally, I offered you the red pill. A new identity of a marketing superstar who can sell any product, no matter what it is…

And the mechanism was the idea of selling people on buying an upgraded identity…

Instead of buying the product itself.

So when you do your research, don’t just find out who people are now…

Find out who they WANT to be.

Then your sale is made.

Now that you’ve discovered my little-known secret, let me tell you this…

Congratulations! Because now you really can become that marketing superstar who can sell anything.

Hope this helps,

— Jimmy

P.S. Here are a few quick examples:

Don’t sell them a weight loss shake. Sell them the new identity of someone who has a thinner body with vibrant energy.

Don’t sell them lawn maintenance. Sell them the new identity of someone who has a perfect yard year-round without ever working on it.

Don’t sell them dental work. Sell them the new identity of someone who has a sexy smile that attracts others.

Don’t sell them dating advice. Sell them the new identity of someone who has the raw confidence of Don Draper.

Don’t sell them network marketing. Sell them the new identity of someone who works four hours a week and makes $40K a month.

Don’t sell them lead generation. Sell them the new identity of someone who never has to cold call a day in their life.

Don’t sell them investing advice. Sell them the new identity of someone who never has to worry about money ever again.

Don’t sell them a rental property. Sell them the new identity of someone who never has to worry about the stock market eating their lunch again.

Don’t sell them a house. Sell them the new identity of someone who finally has a safe place to raise their family.

Does this make sense?

Leave a comment and let me know. 🙂

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Jimmy Parent is a copywriter for Agora Financial, a behavioral engineer and the secret weapon Venture Capitalists hire to identify breakthrough investments for their portfolio.

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