5 Ways to Increase Your Sales With Business Text Messaging
In the fourth quarter of 2007, something happened that radically changed the way we communicate. Text messages eclipsed actual phone calls as a preferred means of communication.
We’ve never looked back.
Today, most people don’t even answer the phone anymore. To avoid sales calls and calls from people they don’t want to talk to, if someone doesn’t know the number calling them, they will let it go to voicemail. Many people don’t even bother listening to the voicemails that get left, either. They never know how valuable that call could be!
Business text messaging, on the other hand, allows people to communicate with others when they have time. They can also respond in situations where a phone call is not appropriate. For this reason, it’s a good idea to utilize business text messages to reach out to existing and potential customers.
Here are five ways that you can use business texting to increase your sales.
1. Engage New Leads With Texts
One of the main aspects of running a business is getting people to buy your products or service. However, people need to know you exist in order for you to sell them something. Instead of calling people, try sending them a text! You will save money compared with calling people.
Unlike a missed or ignored call, the customer will be able to read your message and learn why you were reaching out to them. Plus, if they are interested, this will get them to call you!
Get people to opt in to your list when they show even a small interest in your company. Then you can use SMS marketing to keep them informed on all of the important things going on with your company!
Don’t forget to put your key contact information in your text message to make it easy for customers to reach you with additional questions or information on buying.
2. Reengage With Cold Leads by Sending a Simple Text
Some people need to be reminded that they were interested in your company at one time or another. A text allows you to do this quickly and easily. If they are busy at work or with family, they can reach back out to you when it’s more convenient for them. And even better, your potential clients will not feel pressured at that very moment.
When a customer can call at their convenience, they are not only showing direct interest, but they also have time to talk. Two-way business texting can help your prospect get the information they need to know before moving forward with your company.
All it takes is a simple text… “Are you still interested in ___________?” And watch the replies fly in.
3. Reduce No-Shows for Appointments, Meetings and Webinars With Text Reminders
When someone misses an appointment with your company, you miss out on revenue. However, we all have busy lives. It can be easy to forget things. Help remind your clients they have an appointment by sending them a text the day of or the day before an event.
A text is more efficient than calling people with a reminder because you don’t need to use valuable time at the office making phone calls. This will keep your employees focused on more important tasks.
4. Last-Minute Reminders via Text Messaging
People don’t like to miss out. Help them stay up to date with everything going on in your business by sending them messages to let them know when certain promotions are ending.
If they know a promotion is ending, it can encourage them to take advantage of the promotion before it’s too late. It’s a good idea to send a message a day or two before the promotion ends as well as on the last day.
5. Qualify Leads via Text Before Calling
Many times, employees are forced to waste time with a customer who doesn’t really need or want the product or service you offer simply because they don’t qualify. Send out a text with information the potential customer will need to know if they are a good candidate for your services or not.
If you use two-way business texting, you can even help customers get more information if they want it. Give them the option to make certain selections to get that information.
While it’s extremely important to send out reminders and messages to your customers, you also want to make sure you send text messages that contain value. If you send messages that your customers don’t want, they are more likely to opt out of receiving those messages.
For the same reason, you don’t want to send too many messages. No one wants to be bombarded with advertising. However, once you master using two-way business text messaging, it can help take your business to the next level.
For even more tips and use cases on business texting, check out my blog.
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