Candice Lazar

Candice Lazar is an award-winning direct response copywriter and marketing consultant. She writes primarily for information marketers and has also worked with a number of financial publishers and B2B companies. Her background as an intellectual property lawyer gives her a unique perspective on using proof to create a strong “case” for her clients’ products and services. Candice can be reached at www.candicelazar.com

8 Simple Tips to Make Your Video Sales Letters Convert Like Crazy

Remember when the phrase “watching a video” meant either renting a movie or watching footage from your camcorder? In the grand scheme of cultural progress, it really wasn’t long ago… But today, most people carry small computers in their pockets on a daily basis. And “video” has become a much more egalitarian concept that’s available...

Read More