3 Persuasion Lessons You Won't Find in Copywriting Books

3 Persuasion Lessons You Won’t Find in Copywriting Books

“What’s the biggest mistake copywriters make that destroys their conversions?” When I’m out speaking, doing workshops or online trainings, that’s one of the questions that comes up almost every time. It’s hard to give just one ultimate copy faux pas. There are so many… and they can be extremely costly. Some are obvious: Focusing on...

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5 Copy Hacks for the Non-Copywriter

5 Copywriting Hacks for the Non-Copywriter

When you start a new business, copywriting is most likely the last thing on your mind. Instead, you work on your website, packaging and logo. You’re worried about the look of your brand but ignore the message you’re sending out to potential customers. But at some point when the rose-colored glasses of starting your new...

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The Secret Copywriting Code of Deadeye Dick

The Secret Copywriting Code of Deadeye Dick…

Kurt Vonnegut was a literary giant in the late 20th century. He published 14 best-selling novels — including Slaughterhouse-Five, Breakfast of Champions and Dead-Eye Dick — along with a ton of short stories and essays. So what’s he got to do with copywriting? He also wrote eight timeless tips for writing a great short story....

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Why Are You Making Copywriting So HARD

Why Are You Making Copywriting So HARD?

What happened to you? As a baby you were one of the most persuasive beings on the planet. Out you popped from your mom, a dripping-wet, wrinkled, bawling mess. And yet somehow you had managed to persuade people to love you, feed you, clothe you and change your diapers. Masterfully, you alternated goo-goo-eyed baby charm...

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