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Course

Creating an Irresistible Offer

Let’s get to the heart of it! Everything Starts With an Offer… In this section, Perry covers: *The 6 YES Questions *The 3 Choice Pivot *Offering Help *Revealing Solutions *20 “SO” Bullets *Making Your Offer *Premiums *Future Cast *Scarcity *Call to Action *How to Read Your Customers’ Mind *Know Your Competitors and Position *Create Your...

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It’s Hard to Argue with a Story

This section covers how to tell the best story. “Those who tell the stories rule society.” -Plato Perry will teach you: *How Our Brain Processes Stories *Rules for Story Telling *How to Set the Scene *The Story Arc

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Creating Headlines That Work

In this section, Perry shows you the power of the right headline. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents of your dollar.” -David Ogilvy You will learn: *The Power of Sequence *The Steps to Intimacy...

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Why People Buy

In this section, you will learn what makes people buy. “People buy things that make them feel better about themselves.” -David Ogilvy Perry teaches: *Why People Buy *How The Brain Works *Behavior Laws *Things People Believe

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Course Introduction

Welcome to the course! You’re about to embark on a journey where you will gain 30 years of offer creation knowledge in a brief course study. Check out the video. Slides are included for your convenience.

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